Orders, products, customers, inventory, refunds
Logio reads your company continuously — every order, every campaign, every customer signal. It learns what’s normal, what’s drifting, and what matters. Every morning it files an editorial Briefing of what changed in the last 24 hours and where to push today. Approve a move and the engine gets sharper. Memory compounds; you stay the operator.
Three things this morning. Your top seller stocks out in 11 days on the current sell-through pace, the welcome flow open rate slid −9.4% on a stale subject line, and blended CAC drifted to $47 on flat creative cadence.
While you slept, your integrations synced and Counsel's detectors swept the graph. By the time your alarm rings, Logio knows what changed and which three Findings cleared the evidence bar.
Three things this morning. Your top seller stocks out in 11 days at the current sell-through, welcome flow open rate slid 9.4% against last week, and blended CAC drifted to $47 on flat creative cadence.
Every Finding carries a pre-composed move — verb, summary, impact, exact step list. You read the rationale, you click Approve. That's the work.
Restores cover from 11d to 21d at the current sell-through. Expedite-freight delta sits $620 against $18.4k of protected revenue if you don’t miss the window.
Click is the entire workflow. Counsel does the rest.
A reorder memo as PDF. A supplier email as DOCX. A week-in-review deck as PPTX. The artifact you would have asked an analyst to draft — drafted in seconds, on your data, signed by Counsel.
What the always-reading engine surfaces — the Briefing reports what changed; the Action drafts the move; the chat lets you ask why; the Workspace charts the answer; the Deliverable lands on your desk. One operator. One company. One brain.
The last two welcome sends ran a stale spring subject line. Open rate sat at 38.2% Friday. Send-time skew rules out volume; bounce rate held at 0.5%. Subject is the lever.
One item in the Briefing. The headline reads, the rationale convinces, the Action is already drafted.
Two variants drafted on this season’s tone — one product-led, one brand-led. Hold winner cohort at 30%, re-eval Sunday.
Approve once. Counsel hands you a ready-to-ship file or queues the next step.
Returns rate climbed to 4.8% Apr 28–May 3, +0.6pp week-on-week. One SKU drove 62% of the increase — three lots shipped without the updated spec from Apr 21. Tickets through Gorgias trace back to a single allocation batch, 318 units.
Ask a question. Counsel pulls from your normalized graph and shows the trail.
Build a chart from natural language. Workspaces remember the operator's lexicon.
The artifact lands in your library, signed by Counsel.
Every primitive is shipped today against the Logio backend. The data is yours; the draft is Counsel’s; the decision is yours.
The brain reads from the tools your operations already live in. Shopify and Klaviyo are live today; the next wave is queued and same-shaped. Every integration becomes part of the running graph the engine learns from.
Orders, products, customers, inventory, refunds
Campaigns, flows, events, audience health
Spend, campaigns, creative, audience
Spend, campaigns, search terms
Payments, refunds, disputes
Revenue, COGS, vendor spend, cash
3PL fulfillment, exceptions, lead times
Multi-warehouse fulfillment + inventory
Support tickets, refunds, returns
Orders, FBA inventory, ad spend
Subscriptions, churn, LTV
Logio is built ecommerce-first. Services, wholesale, manufacturing, and distribution are on the roadmap once the ecommerce wedge is locked. Focus over breadth at seed.
The brain reads more than the operator can. Earning trust means showing its work — every cited number opens to the source row, every Finding lists the data it pulled from, every drafted move shows its reasoning trail. Always reading is only useful if every conclusion is auditable. That’s the discipline.
Your top seller stocks out in 11 days at the current sell-through pace. Welcome flow open rate slid 9.4% against last week on a stale subject line, and blended CAC drifted to $47 on flat creative cadence.
Hover any cited number to see source, timestamp, and the row that fed the claim. Every Counsel-authored sentence is auditable to the integration that produced it.
Every cited number traces to a single row in your normalized graph. No abstractions, no synthesized averages without the underlying records.
Counsel shows the queries it ran, the tools it called, the prior facts that informed the draft. The trail is the deliverable's defense.
Facts you write — “Margaret approves above $50k,” “We don’t ship to Alaska in winter” — override observation forever. The memory editor lives in Settings and is queryable on demand.
Every category leader does part of what Logio does. None do all of it as one stream owned by the operator with shared, compounding memory.
Today the engine reads your company and files what matters. Phase 2: the engine drafts the move and you approve it. Phase 3: you set the policy and the brain runs the move. Reading → drafting → executing inside policy. The operator stays the COO; the engine runs the function.
Daily Briefing, drafted Actions, Counsel investigations, Workspaces. Logio reads the data, proposes the move with rationale and impact, and you click Approve. The operator is the executor.
Send the Klaviyo campaign. Pause the Meta ad set. Draft and send the supplier email. Approve once and the work is done — no second tool to open. Reasoning trail and an instant undo on every action.
Auto-replenish below 10 days cover. Auto-pause Meta above $80 CAC. Auto-route refunds under $50. The operator is the COO; Logio runs the function inside policy. Every move logged, every threshold tunable, every action reversible.
Logio is in private beta with a small cohort of ecommerce operators. Pricing is announced when public access opens. Leave your email and we’ll be in touch when a seat is ready.
We’ll never share your address. One email when access opens — then nothing else unless you’re in.
We kept watching the same thing happen at company after company. Operators trying to run a business without a data team — flying by what their tools showed them. Shopify dashboards. Klaviyo dashboards. QuickBooks dashboards. Stripe dashboards. Each one confident, each one polished, each one telling a slice of the story. None of them telling the operator what was actually going wrong.
Pre-built dashboards measure what their software was built to measure. They don’t read across the stack. They don’t notice that a margin shift in QuickBooks lines up with a SKU mix change in Shopify and a CAC spike in Meta. They don’t flag the things a sharp analyst would catch in ten minutes. So real issues sit unnoticed — until they show up in the P&L, by which point they’re expensive, sometimes fatal.
Logio is the data team SMBs can’t afford to hire. It reads across every tool you already use, learns what normal looks like for your business, and surfaces the things that aren’t. Shopify, Klaviyo, Stripe, Meta, QuickBooks — every brilliant product the tech ecosystem has shipped is a tool the brain reads from. We’re not replacing them; we’re making all of them dramatically more useful by reading across them. Integrations aren’t a checkbox — they’re the engine.
— Leadership of Logio
Connect your stack tonight. The brain starts reading immediately. Tomorrow at 6:47 AM the first edition lands. By next week it knows what’s normal for your business. By next quarter it’s sharper than any consultant you’d hire.